How does this help blindness?

There are 3 important ways -

1. 100% of the profits are donated to research through organizations like Foundation Fighting Blindness. 
2. The items are made in part by organizations like Industries for the Blind in North Carolina that hire blind workers.
3. You become part of our growing family. You prove that empowerment and inclusion of the blind community are important. You prove that what a company stands for is just as important as what it sells. You become someone who can share this experience with someone else. Because of you, we have the best community of customers that any project could ever dream of having.